SOHO GRIT is sneakers oozing creativity and raw energy, inspired by the eclectic beating heart of London, Soho. Founded in 2019, the brand drops new sneakers monthly, boasting strong silhouettes and powerful colours.

There’s an edge to Soho. Once the gritty heart of London and the underbelly of the city, Soho is where rockstars caught their breaks in grungy basement cafes, lofts doubled as creative spaces, and energy flowed, thanks to the creative people that made this part of the city their own.

SOHO GRIT is a tribute to the creatives that made Soho and left their mark on the world. Our sneakers have soul - designed in London and produced in Italy.